Instead of targeting the general woman population, perhaps she should have targeted the homemakers, male or female. It may as well not even existed. She should have hired more sales people immediately and taken up much more advertising through billboards, radio stations, etc.
It seems that the strategic plan of Trap-Ease is to profit quickly from early media popularity with little consideration to the long-range plans for customer retention.
Therefore, each company must divide up the total market, choose the best segment, and design strategies for profitability serving chosen segments.
Fourth and final is promotion, which refers to activities that communicate the merits of the product and persuade target customers to buy it.
Third, place, is the companies activities that make the product available to target consumers. The next aspect in the marketing mix is place.
This mix has been ineffective for the company, as the different approaches and lopsided attention work against each other. Consumers could use it safely and easily with no risk of catching their fingers while loading it.
The marketing mix consists of everything the firm can do to influent the demand for its product. Corporate business, restaurant and warehouse owners as this product has a high quality level and is more hygienic and does not create a mess so it is much easier to have Trap-Ease in the office or restaurant.
If Martha had completed these last steps, perhaps she would have realized where her mistakes were, and came up with a plan to fix it, and perhaps have even turned the company round and became successful after all.
Before a company can satisfy customers, a company must first understand what a customer needs and wants. In order to make for a more profitable future for Trap-Ease, I would shift the marketing plan of the company to a mix of the selling and societal marketing concept, making sure not to neglect the importance of customer relationships and retention.
The mission would be market-oriented with more research into the target market including how and where the availability of our product would best suit the needs of the consumer. How has the company positioned the Trap-Ease for the chosen target market?
While a woman in charge of running a should may be likely to notice a mouse problem first, they often let tasks involving unpleasantness to the man of the house. Furthermore, with Trap-Ease, consumers avoided the unpleasant mess they often encountered with the violent spring-loaded traps.
Martha House failed to address product positioning she did not differentiate the product, address important customer buying criteria and articulate key product attributes. And what should our business be? Companies know that they cannot profitably serve all consumers in a given market — there are too many different kinds of consumers with different needs.
The chains described were almost entirely not places where pest control would be on the to-do list, or they were places the market segment they targeted would be predominant. Trap- Ease initially got a lot of attention by being mentioned in popular magazines, and TV shows, and by winning a competition for the best new product of the year.
If a company fail in creating a successful mission statement, they may lose the interest of potential buyers before the company even has a chance to market it. If they market to the consumer who already is looking for something in their niche, hen it will be easier to show they are the superior product, as opposed to convincing buyers they need their product out of left field.
How would you write it? The current price is reasonable but ill fitting; the suggested retail price is too little to convince the consumer that the product is of superior quality and function, though it is too much for customers to buy Just in case as an impulse.
How do you think the investor group would write the mission statement? The mouse trap is safe and easy to use and avoided the unpleasantness and risks of trapping their figures that the traditional mouse trap has.
What other market segments might the firm target? Placement of this product is errantly awkward and ill defined for the consumer it aims to market towards, and little effort was put towards promoting the product as Martha was hoping to benefit from the influx of free advertising through Good Housekeeping, People and the National Hardware Shows best new product award.
Or perhaps there is not a designated homemaker, but rather a household with two incomes, and the household chores being shared throughout the family. To resolve this, I believe the best solution would be to bring in a third party who is a professional marketer to evaluate her marketing strategies so that a plan can be initiated and utilized which hopefully would turn the company around and make it successful.
The Trap-Ease created a no-clean up problem.
Families with children as the parents wont have to constantly worry for the child since Trap-Ease does not require and kind of poison so it safe for children to be around.
Are there other ways to position the product? What is our business? Who is the customer? By hiring salespeople immediately, the product could have make it to the shelves of various stores around the country, and her target yearly ales may have been met.
The company has featured Trap-Ease it in two magazines: These steps also fall into the category of the last of the 4 AS: One could have the greatest invention in the world that would greatly benefit every consumer around the world, but it would be rendered completely useless if no one knew about it.
The product is marketed with the elitist feel of the product concept but with the urgency and short term goals of the selling concept. For this strategy i would be closely monitoring the marketing department to see if the work is going smoothly and also make sure the data collected about the targeted segments is as accurate as it can be.Trap-Ease America The Big Cheese of Mousetraps Case: Martha House, President of Trap-Ease America, has recieved a lot of positive feedback on her company's new innovative mousetrap.
Nevertheless the demand. The way the case study described the Trap-Ease product placement struck me as odd. The chains described were almost entirely not places where pest control would be on the to-do list, or they were places the market segment they targeted would be predominant.
The marketing mix for Trap-Ease is as following Product – The Trap-Ease mouse trap which is an new and innovative idea for catching mice in a more safer, hygienic and effective way and it does not create a mess while or after the mouse is caught.
Trap Ease Case Study Essay Sample. 1. Martha and the investors in the Trap Ease seem to face a “once in a lifetime opportunity.” What information do they need to.
Aulus Argollo Case Study: Trap-Ease America 1. Trap-Ease only has a once-in-a-lifetime opportunity since the investors enjoyed the idea and that it has great slcbrand.com idea for a product that takes care of a rodent in a very clean and effective way is excellent, and investors saw this an agreed.
Case Study: TrapEase America 1. Trap Ease only has a onceinalifetime opportunity because the investors see that this product has big potential since the idea is great. The investors saw the product and automatically saw that people would buy it since it is such an easy and clean solution to something associated with messy and violent.Download